The Clash/The Hype

18 Jan

The exact point of incision that catalyzed the feud between Aidonia and Vybz Kartel escapes me but as of last month, the two deejays have been indirectly and directly exchanging disses through the media. Aidonia released his track “Left Dem White” as a diss to Kartel, giving a healthy serving of his trademark lyrical elasticity with a barrage of venomous allegories. Kartel responded by twitter saying he wouldn’t bother even giving into the hype (in effect giving into the hype.) Thus was born Kartel’s Dancehall Hero pt. 2,” a preview for which was released earlier Monday and a follow up to “Dancehall Hero” which pissed just about every artiste off in the industry.

Aidonia ft. Navino, “Left Dem White” Download.

I don’t normally wallow in these sorts of matters. Clashes appear often as contrived petty cat fights veiled by the notion that two deejays are flexing their lyrical muscles. Not to disregard their importance, a good “clash” has long been the beacon of dancehall worthiness for an artiste. Nowadays, it seems more like a publicity stunt, presented as a shiny new platform to deliver hits for artistes. But hype is hype, and many artistes will take the free publicity, especially Kartel who uses unusual antics to keep the attention of the public. In this case, he has already used the clash with Aidonia to jumpstart his next hit, “Dancehall Hero Pt. 2” which, despite only having previewed a rough sound bite at a recent session, is getting an unwarranted amount of attention from fans.

To make matters worse, promotional sites such as Hypetv further mock the original dancehall clash with videos like this, claiming that they are bringing back “authenticity to save the music” and “authentic dancehall fans” through “lyrical death matches.” Key words being “authentic” here. Oh, but don’t forget to scroll down and pay up your 25 USD to enter the authentic contest.

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3 Responses to “The Clash/The Hype”

  1. David Cox January 19, 2011 at 9:05 am #

  2. it's true January 19, 2011 at 10:04 am #

    It’s interesting–the whole idea of the clash is such a fabled element in dancehall. To have it reduced to a publicity stunt (or a stunt one has to pay to be a part of), is pretty ridiculous. Mockery indeed.

    • Erin Hansen January 19, 2011 at 10:12 am #

      That hypetv video is a ridiculous draw out.

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